It is still too much

An old lady who was very deaf and who thought everything too dear, went into a shop and asked the shopman:' How much this stuff?''Seven dollars, Madam, it is very cheap.' The lady said, 'It is too much, give it to me for fourteen.' 'I did not say seventeen dollars, but seven.' 'It is still too much,' replied the old lady, 'give it to me for five.'